Federal Premium® Commercials Honored with Telly Awards
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ANOKA, Minn. – June 27, 2008 – At the most recent Telly Awards, two Federal Premium® commercials received Silver and Bronze honors. “Black Cloud, Duck Commander” and “Every Shot Counts” were recognized with individual awards.
“Black Cloud, Duck Commander” took home top honors with a Silver award and features the Duck Commander using Federal Premium’s Black Cloud® with FLITESTOPPER® Steel. The eye-catching spot features impressive graphics, put-you-in-the-blind close ups and vivid images of Phil Robertson doing what he does best—dropping ducks. In the Bronze-winning “Every Shot Counts” spot, Federal Premium shooters Tom Knapp and Tim Bradley break clays with some near impossible shots. Federal Premium’s Gold Medal keeps their Benellis running smoothly from sun up to sundown.
The prestigious Telly Awards are international awards that honor the most outstanding TV and web commercials, videos, films and internet productions. The winners of the 29th annual awards were selected from submissions by some of the leading agencies, companies and television stations worldwide.
“We’re thrilled to get such recognition,” said Marketing Director Kyle Tengwall. “Having our commercials recognized with Telly Awards means a lot to us. It not only speaks highly of our products, but for the outdoor industry as a whole. It is great winning an award that is not industry-specific.”
Federal’s commercials were produced by Benelli’s Multimedia group and have aired on channels such as ESPN 2, Versus and the Outdoor Channel.
For more information on the Federal Premium line-up, as well as to see the commercials, visit www.federalpremium.com.
About Federal Cartridge Company
Headquartered in Anoka, Minnesota, Federal Cartridge Company has been providing hunters and shooters with high-quality rimfire, centerfire and shotshell ammunition since 1922. It pioneered the Premium category of ammunition and is part of the world’s leading ammunition manufacturer, ATK Ammunition Systems. For more information on Federal, visit www.federalpremium.com.
About ATK Armament Systems
Headquartered in Utah, ATK Armament Systems is the world’s largest ammunition manufacturing entity generating approximately $1.5B annually in sales. The organization manufactures small caliber military ammunition, medium caliber military ammunition, medium caliber gun systems, rocket motors, ammunition propellants, commercial and military smokeless powder, law enforcement and sporting ammunition, ammunition related products and is the operator of two U.S. Army ammunition manufacturing plants. The organization employs approximately 6,000 people. More information is available at www.outdoorwriters.atk.com.
About ATK
ATK is a premier aerospace and defense company with more than 17,000 employees in 21 states and $4.5 billion in revenue. News and information can be found on the Internet at www.atk.com.
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2008 News Releases
Federal Premium® Commercials Honored with Telly Awards
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