OW Quick Pitches

Black Cloud Launch Leads to Additional Offerings

Word back from sales shows, trade shows and media members has all been positive. Demand for Black Cloud has been high. This positive response has prompted us to extended current Black Cloud offerings. This fall, waterfowlers across the nation will be able to take advantage of Black Cloud in #4 shot as well. We’re getting pretty excited as the first production date draws closer and closer. Don’t miss out on your chance to be part of the buzz this year. See below for product information.

PWB142 4     12ga, 3”, 1 ¼ oz #4 Black Cloud                        

PWB134 4     12ga, 3 1/2”, 1 1/2 oz #4 Black Cloud  

For more on Black Cloud, go to the New Product Sheets that can be found in the Image Resource Library section of the Pressroom. Also, check out www.dropduckslikerain.com.

Posted By: - T. Brandt (pressroom@atk.com)
Date: - 3/6/2007 2:45:50 PM | Comments (0) | Post Comment

Shot String Slinky

We just finished doing some tips and tricks on waterfowl ammunition for one of the TV shows we sponsor--Waterfowler TV. They'll begin to air this summer. We decided the age old topic of shot string was one to touch on and could be visually represented with a simple prop--a Slinky.

Shot string is the result of the effect a barrel and choke have on a column of shot as it exits the shotgun. We found it interesting that for many years we've emphasized the importance of patterning a shotgun on a flat surface. We still contend it's the best way to find out where a particular gun will hit and with what pattern density, but a shot pattern is, in reality, very three-dimensional. You're not dealing with a flat disc of pellets, but rather a Matrix-like elongated sphere of bird dropping shot. Without the aid of Hollywood producers to recreate the effect of shot string relative to gravity and another dimension, we chose to visually demonstrate shot string with the stair-crawling favorite toy--Slinky. Although not a totally accurate representation of the exact dimensions of a typical shot column, this toy provided a simple and clear view of the effect choke has on a column of shot. And as Drew Goodlin pointed out, it's important not to over choke and string shot out too far. So the tip is to think in 3D, choose the right choke and consider shot string when evaluating leads and visualizing your shot on target. Thinking more about what shot does in flight will make shooters more sophisticated about their gun and ammunition and should result in more birds in the bag.

In another related demonstration, shotshell guru Rochelle Poore showed shot density variations using a golf ball to represent High Density shot and a child's plastic ball to represent a lighter steel pellet. There was a clear difference in the downrange energy and carry of each ball-type. It was yet another simple, real-world test to demonstrate key factors one should consider when choosing ammunition and choke.

So, although we pride ourselves on being a technology leader and part of the world's largest ammunition manufacturer, sometimes the best way to explain something is with a simple toy.  

Posted By: - J. Nash (pressroom@atk.com)
Date: - 6/10/2006 10:17:47 AM | Comments (0) | Post Comment

Take a Step Back to Move Forward

With an ever-changing landscape here in our home country and across the continent, it's more important than ever to do more to protect our wildlife habitat. The team here at ATK is excited to continue to promote a conservation mindset as we head to the field and as we conduct our daily business—as is evidenced by our recent support of Quail Forever (now at 60 chapters in 21 different states; www.quailforever.org) and the Ducks Unlimited Grasslands for Tomorrow initiative (see DU’s new website at www.ducks.org--launching the week of May 8).

Federal has been involved with key conservation and education groups for almost its entire life as a company. Melissa Layne sits next to me in the department here in Anoka, Minnesota and is heading up a scrapbook project we're doing for the new RMEF building. It’s been amazing to see the kind of forward-thinking conservation efforts that were part of the Federal culture from the very beginning. Long before FLITECONTROL and TruBall, there was the Federal Cartridge conservation booklet: an outstanding collection of conservation and gun safety cartoons that are worth bringing out of storage. Some might be a bit dated, but most all carry a message that we all need to take with us to the field. Printed at the front of a weathered, gray tree-bark patterned pamphlet labeled simply “Compliments of Federal Cartridge Corporation, Minneapolis, Minnesota,” stands a strong statement that rings true still today:

The Sportsman: His Creed and Dogmas (from the 1950’s)

-Shoot carefully and respect the farmers’ property.
-Take only your share of the game; your license does not permit you to shoot or fish for another.
-Leave a goodly number for replenishment. Don’t always take the limit.
-Stamp out all fires.
-Feed the birds in winter.
-Do not burn the meadows in nesting time.
-Drive with care—the wild life cannot cope with our speed.
-Remember the child is somebody’s boy or girl—Do not drive recklessly or carelessly. Preserve a life.

The one thought from this list that really stood out for me was “…the wild life cannot cope with our speed.” Our speed, whether in a vehicle or a bulldozer, is what’s threatening our vital habitat and our future in the field. There’s certainly time to react—that’s why we’re engaging in strategy with our partner conservation groups and encouraging hunters to take part in important wildlife and habitat initiatives. As the speed of life increases, let’s remember to take a step back now and then. Our pace might reach a velocity that even we can’t cope with…

Posted By: - J. Nash (pressroom@atk.com)
Date: - 5/5/2006 3:11:08 PM | Comments (0) | Post Comment

Champion SST Thrower Earns Best of State Recognition

Late Breaking Blog News
Wisconsin Governor Jim Doyle recently congratulated 11 recipients of the Governor’s New Product Awards. The awards were given at the 35th annual Governor’s New Product Awards Banquet, held on April 13, 2006 at SC Grand’s, Frank’s Dinner Theatre, DePere.

ATK's Onalaska Operations--makers of products by Gunslick, Outers, Champion, Shooters Ridge, Ram-Line and Weaver--earned second place in the Mega Company division and was presented with a commemorative plaque to hang on premise at the plant. ATK's Mega status put it in the heavyweight division of this event and made it second only to bathroom fixture giant Kohler. Not bad considering the vast difference in size of target market...

BEST OF STATE WINNERS

Mega Company (10,000+ employees)
Kohler Company, Kohler, WI    First Place
-Cimarron -- A comfort height toilet with Class Five technology

ATK/Onalaska Operations, Onalaska, WI     Second Place
-SST Single Stack Electric Trap - For backyard sporting clay shooters

Kohler Company, Kohler, WI   Third Place
WaterTile – Flush mount body spray with pivoting spray face

Posted By: - J. Nash (pressroom@atk.com)
Date: - 4/21/2006 3:04:15 PM | Comments (0) | Post Comment

ATK foray into bloggerspace

Posted By: - J. Nash (pressroom@atk.com)
Date: - 4/19/2006 10:06:11 AM | Comments (0) | Post Comment